Those Tasty Creations

I'll admit, marketers in Europe really know how to make a good cereal. Not only have they been at the forefront in adding chocolate to the all day treat (which is now making it stateside with Life Chocolate Oat Crunch and Special K Chocolatey Delight), they are consistently innovating.

Take Coco Creations for example. I consider it genius Kellogg's UK found a way to apply the hot marketing concept of personalization to kids' cereal. Classified as a "pick’n’mix cereal," it lets kids create their own breakfast by choosing from four different Coco cereal shapes & sizes including Coco Pops, Crunchers, Coco Rocks or Mega Munchers. If only they make it without sugar or the carbs. I could then enjoy a tasty bowl while watching Sex and the City every night at 11:00.