Fries Xposed!

Ken Calwell, CMO of Wendy's, got it right when he said, "People are saying they want high integrity ingredients, things their grandmother would have used, that don't look like they came out of a chemistry lab," Calwell explained in an interview with BNET. "But they're also saying I've got a family to feed and can only afford to spend about $4 on my lunch, and I've only got about a minute or two to eat it."

All of which explains why Wendy's Natural Cut Fries aren't all that natural. They are sprayed with sodium acid pyrophosphate, a chemical that prevents them from turning brown from two baths in frying oil - one at the factory and the other at the store. They're also dusted with dextrose, a sugar derived from corn, for similar purposes.

So don't be fooled by the ads touting their "natural" qualities. There's more to the fries than meets the eyes.