Movie Munching Evolves

AMC Theatres announced that audiences will now be able to purchase "smart snack choices" at the concession stands. Michael Lynton, Sony Pictures Entertainment Chairman said, "Taking this step is great for audiences and business because people want to see healthier foods in theaters, and when they do, they'll buy them."
I applaud their decision, but I'm skeptical that consumers will gravitate towards the better fare. After all, quick service restaurants have tried before - think Border Lights and McLean Deluxe. I suppose now I won't have any excuse to bring my own food to the theater.