Boo 2 Heinz!
Heinz pulled a British TV ad for its Deli Mayo last Friday in response to viewer complaints. The Advertising Standards Authority says it received 202 complaints, some stating the ad was "offensive, inappropriate and unsuitable for children." And of course, Bill O'Reilly had to weigh in by saying, "I just want mayonnaise. I don't want guys kissing." Well, guess what Bill, I don't need to see heterosexuals kissing or rolling around in Jello to sell me deodorant, but I get to see it everyday. In other words, deal with it.
Quite honestly, I'm guessing the inclusion of two gay men kissing in the spot was done purely for shock value (at least they weren't stereotypical queens with purses falling out of their mouths). As a result, Heinz has now garnered millions of dollars worth of press - both good and bad. Look, it got my attention on Pink Trash Travels. And that's priceless! Check out the ad below.
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