30 Rock Pimps McDonald's

Did you catch last week's episode of 30 Rock? In "St. Valentine's Day," McDonald's and its McFlurry are featured in 113 seconds of the show - 9% of the show's total running time. And apparently, the creative community, and fan zones, have got their panties in a bunch over the product placement. Sure, I found it a bit over-the-top, but it seemed to fit the quirkiness of the show. And if it pushes a few more customers into the restaurants, then I'm all for it. Again, we've got a house to build.