Britney Returns with Hold It Against Me

I grabbed Britney's new single, Hold It Against Me this morning. My blogging peeps bought the single in New Zealand and shared it with a select few of us so we could listen and comment. Now, 12 hours later, I can give what most likely will go against the norm. The Britney Spears track isn't groundbreaking, but the electro romp will connect with today's teens and gays - sending it up the charts.

My problem with the track is that it relies on instrumentation to keep it moving forward, then falls back a bit on the chorus - just shy of a having a killer hook (though the combination of beats and chorus finally connect near the song's end). And the breakdown kills the momentum (thanks to the foray into dub-step) . I'm surprised Max Martin and Dr. Luke, the hit makers behind Katy Perry (for example), didn't create a track where the hook latches onto your brain just out of the gate. Here's to hoping a video, with dance moves that would make Janet melt, kick the track into the stratosphere - where it should be flying without any help.

Update: I will say the track is destined for some fierce dance remixes. One of the first out of the gate is the Barletta remix. Check it out HERE.