Why Didn't I Think of This?

Sometimes, you see an idea and think, "Why didn't I think of this?" That happened this morning when I saw The Today Show featuring an story on Crazy Bands. In short, they are rubber bands, in a variety of shapes, that glow-in-the-dark. And apparently, these inexpensive collectibles are currently the hottest fad for kids. For $5, you get a package of 24. So Crazy Bands are inexpensive and feed kids' appetite for looking cool. Again, "Why didn't I think of this?"